Comparing Consulting Offers

Comparing Consulting Offer Scale Up: $10k VS. $12k VS. $15k Consulting Offers

Sim Parameters

Title	Consulting Offer $10k Offer - Split Pay
Description	Validating outbound message and installing an outbound prospecting team.
Time Span	3000.0
Discount Rate	0.09
Tax Rate	0.26
Projection Period	3000.0
Shares	1000000

Sim Parameters

Title	Consulting Offer $12k - Split Pay
Description	Validating outbound message and installing an outbound prospecting team.
Time Span	3000.0
Discount Rate	0.09
Tax Rate	0.26
Projection Period	3000.0
Shares	1000000

Sim Parameters

Title	Consulting Offer $15k Offer - Spit Pay
Description	Validating outbound message and installing an outbound prospecting team.
Time Span	3000.0
Discount Rate	0.09
Tax Rate	0.26
Projection Period	3000.0
Shares	1000000

Offer Segments


Offer	Expected Value
Consulting Offer $10k Split Pay	9499.98
Start Time	Amount	Probability Of Transaction	Churn Rate	Sales Commission Rate	Transaction Fee	COGs
0	3333.33	0.95	0.12	0.029	0.1
30	3333.33	0.95	0.12	0.29	0.15
90	3333.33	0.95	0.12	0.029	0.15

Offer Segments


Offer	Expected Value
Consulting Offer $12k Split Pay	11400.0
Start Time	Amount	Probability Of Transaction	Churn Rate	Sales Commission Rate	Transaction Fee	COGs
0	4000.0	0.95	0.12	0.029	0.1
30	4000.0	0.95	0.12	0.29	0.15
90	4000.0	0.95	0.12	0.029	0.15

Offer Segments


Offer	Expected Value
Consulting Offer $15k Split Pay	14250.0
Start Time	Amount	Probability Of Transaction	Churn Rate	Sales Commission Rate	Transaction Fee	COGs
0	5000.0	0.95	0.12	0.029	0.1
30	5000.0	0.95	0.12	0.29	0.15
90	5000.0	0.95	0.12	0.029	0.15

Marketing Events


Title	Offer	Channel	Start Time (Days)	End Time (Days)	Spend Per Day ($)	CPM	CTR	Lead To View Rate	Sale To Lead Rate	Sales Cycle Length (Days)	Validated	Validation Data
Outbound Test	Consulting Offer $10k Split Pay		0.0	30.0	200.0	3000.0	0.15	0.08	0.08	14.0	Hypothesis
Outbound Scale Up	Consulting Offer $10k Split Pay		31.0	89.0	300.0	3000.0	0.15	0.02	0.08	14.0	Hypothesis
Outbound Team Install - 10-15 Prospectors	Consulting Offer $10k Split Pay		90.0	730.0	3000.0	3000.0	0.12	0.08	0.12	14.0	Hypothesis
Paid Advertising	Consulting Offer $10k Split Pay	Meta	90.0	120.0	2000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $10k Split Pay		121.0	150.0	3000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $10k Split Pay		151.0	180.0	4000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $10k Split Pay		181.0	912.0	5000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis

Marketing Events


Title	Offer	Channel	Start Time (Days)	End Time (Days)	Spend Per Day ($)	CPM	CTR	Lead To View Rate	Sale To Lead Rate	Sales Cycle Length (Days)	Validated	Validation Data
Outbound Test	Consulting Offer $12k Split Pay		0.0	30.0	200.0	3000.0	0.15	0.08	0.08	14.0	Hypothesis
Outbound Scale Up	Consulting Offer $12k Split Pay		31.0	89.0	300.0	3000.0	0.15	0.02	0.08	14.0	Hypothesis
Outbound Team Install - 10-15 Prospectors	Consulting Offer $12k Split Pay		90.0	730.0	3000.0	3000.0	0.12	0.08	0.12	14.0	Hypothesis
Paid Advertising	Consulting Offer $12k Split Pay	Meta	90.0	120.0	2000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $12k Split Pay		121.0	150.0	3000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $12k Split Pay		151.0	180.0	4000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $12k Split Pay		181.0	912.0	5000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis

Marketing Events


Title	Offer	Channel	Start Time (Days)	End Time (Days)	Spend Per Day ($)	CPM	CTR	Lead To View Rate	Sale To Lead Rate	Sales Cycle Length (Days)	Validated	Validation Data
Outbound Test	Consulting Offer $15k Split Pay		0.0	30.0	200.0	3000.0	0.15	0.08	0.08	14.0	Hypothesis
Outbound Scale Up	Consulting Offer $15k Split Pay		31.0	89.0	300.0	3000.0	0.15	0.02	0.08	14.0	Hypothesis
Outbound Team Install - 10-15 Prospectors	Consulting Offer $15k Split Pay		90.0	730.0	3000.0	3000.0	0.12	0.08	0.12	14.0	Hypothesis
Paid Advertising	Consulting Offer $15k Split Pay	Meta	90.0	120.0	2000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $15k Split Pay		121.0	150.0	3000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $15k Split Pay		151.0	180.0	4000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis
Paid Advertising Increase	Consulting Offer $15k Split Pay		181.0	912.0	5000.0	150.0	0.01	0.08	0.08	14.0	Hypothesis

Fixed Expenses


Title	Description	Start Time	End Time	Amount (Day)	Employee
Operations	Software, Rent, Administrative	0.0	2000.0	333.33	Not Employee
Employees	Developers, Management	0.0	2000.0	333.33	Employee

Fixed Expenses


Title	Description	Start Time	End Time	Amount (Day)	Employee
Operations	Software, Rent, Administrative	0.0	2000.0	333.33	Not Employee
Employees	Developers, Management	0.0	2000.0	333.33	Employee

Fixed Expenses


Title	Description	Start Time	End Time	Amount (Day)	Employee
Operations	Software, Rent, Administrative	0.0	2000.0	333.33	Not Employee
Employees	Developers, Management	0.0	2000.0	333.33	Employee

Total Discounted Cash Flow After Tax

Total Discounted Cash Flow After Tax Difference (Absolute)

Total Discounted Cash Flow After Tax Differences (Percent)

Daily Variable Cash Flow

Daily Variable Cash Flow Difference (Absolute)

Daily Variable Cash Flow Differences (Percent)

Total Variable Cash Flow

Total Variable Cash Flow Difference (Absolute)

Total Variable Cash Flow Differences (Percent)

Daily Fixed Expenses

Daily Fixed Expenses Difference (Absolute)

Daily Fixed Expenses Differences (Percent)

Total Fixed Expenses

Total Fixed Expenses Difference (Absolute)

Total Fixed Expenses Differences (Percent)

Daily Cash Flow Before Tax

Daily Cash Flow Before Tax Difference (Absolute)

Daily Cash Flow Before Tax Differences (Percent)

Total Cash Flow Before Tax

Total Cash Flow Before Tax Difference (Absolute)

Total Cash Flow Before Tax Differences (Percent)

Total Cash Flow After Tax

Total Cash Flow After Tax Difference (Absolute)

Total Cash Flow After Tax Differences (Percent)

Total Revenue

Total Revenue Difference (Absolute)

Total Revenue Differences (Percent)

Daily Revenue

Daily Revenue Difference (Absolute)

Daily Revenue Differences (Percent)

Daily COGS

Daily COGS Difference (Absolute)

Daily COGS Differences (Percent)

Total COGS

Total COGS Difference (Absolute)

Total COGS Differences (Percent)

Daily Gross Margin

Daily Gross Margin Difference (Absolute)

Daily Gross Margin Differences (Percent)

Total Gross Margin

Total Gross Margin Difference (Absolute)

Total Gross Margin Differences (Percent)

Daily Variable Marketing Expenses

Daily Variable Marketing Expenses Difference (Absolute)

Daily Variable Marketing Expenses Differences (Percent)

Total Variable Marketing Expenses

Total Variable Marketing Expenses Difference (Absolute)

Total Variable Marketing Expenses Differences (Percent)

Daily Paid Spend

Daily Paid Spend Difference (Absolute)

Daily Paid Spend Differences (Percent)

Total Paid Spend

Total Paid Spend Difference (Absolute)

Total Paid Spend Differences (Percent)

Daily Paid Impressions

Daily Paid Impressions Difference (Absolute)

Daily Paid Impressions Differences (Percent)

Total Paid Impressions

Total Paid Impressions Difference (Absolute)

Total Paid Impressions Differences (Percent)

Daily CPM

Daily CPM Difference (Absolute)

Daily CPM Differences (Percent)

Daily Paid Clicks

Daily Paid Clicks Difference (Absolute)

Daily Paid Clicks Differences (Percent)

Total Paid Clicks

Total Paid Clicks Difference (Absolute)

Total Paid Clicks Differences (Percent)

Daily Paid Leads

Daily Paid Leads Difference (Absolute)

Daily Paid Leads Differences (Percent)

Total Paid Leads

Total Paid Leads Difference (Absolute)

Total Paid Leads Differences (Percent)

Daily Paid Sales Probability

Daily Paid Sales Probability Difference (Absolute)

Daily Paid Sales Probability Differences (Percent)

Total Paid Sales Probability

Total Paid Sales Probability Difference (Absolute)

Total Paid Sales Probability Differences (Percent)

Total CTR

Total CTR Difference (Absolute)

Total CTR Differences (Percent)

Total View Conversion Rate

Total View Conversion Rate Difference (Absolute)

Total View Conversion Rate Differences (Percent)

Total Lead Conversion Rate

Total Lead Conversion Rate Difference (Absolute)

Total Lead Conversion Rate Differences (Percent)

Daily Variable Expenses

Daily Variable Expenses Difference (Absolute)

Daily Variable Expenses Differences (Percent)

Total Variable Expenses

Total Variable Expenses Difference (Absolute)

Total Variable Expenses Differences (Percent)

Total Tax

Total Tax Difference (Absolute)

Total Tax Differences (Percent)

Daily Customers

Daily Customers Difference (Absolute)

Daily Customers Differences (Percent)

Total Customers

Total Customers Difference (Absolute)

Total Customers Differences (Percent)

Total Expenses

Total Expenses Difference (Absolute)

Total Expenses Differences (Percent)

CAC

CAC Difference (Absolute)

CAC Differences (Percent)

Raw LTV

Raw LTV Difference (Absolute)

Raw LTV Differences (Percent)

After Tax and Discounted LTV

After Tax and Discounted LTV Difference (Absolute)

After Tax and Discounted LTV Differences (Percent)

LTV/CAC

LTV/CAC Difference (Absolute)

LTV/CAC Differences (Percent)

Raw LTV/CAC

Raw LTV/CAC Difference (Absolute)

Raw LTV/CAC Differences (Percent)

Net Margin

Net Margin Difference (Absolute)

Net Margin Differences (Percent)

Gross Margin

Gross Margin Difference (Absolute)

Gross Margin Differences (Percent)

Total Cash

Total Cash Difference (Absolute)

Total Cash Differences (Percent)

Total Cost Per Lead

Total Cost Per Lead Difference (Absolute)

Total Cost Per Lead Differences (Percent)

Daily Financing Cash

Daily Financing Cash Difference (Absolute)

Daily Financing Cash Differences (Percent)

Total Financing Cash

Total Financing Cash Difference (Absolute)

Total Financing Cash Differences (Percent)

Daily Capital Efficiency

Daily Capital Efficiency Difference (Absolute)

Daily Capital Efficiency Differences (Percent)

Daily Shares

Daily Shares Difference (Absolute)

Daily Shares Differences (Percent)

Total Shares

Total Shares Difference (Absolute)

Total Shares Differences (Percent)

Daily Return On Spend

Daily Return On Spend Difference (Absolute)

Daily Return On Spend Differences (Percent)

Daily Active Employees

Daily Active Employees Difference (Absolute)

Daily Active Employees Differences (Percent)

Daily Debt Amount

Daily Debt Amount Difference (Absolute)

Daily Debt Amount Differences (Percent)

ROI Spend After Tax

ROI Spend After Tax Difference (Absolute)

ROI Spend After Tax Differences (Percent)

ROI Spend Before Tax

ROI Spend Before Tax Difference (Absolute)

ROI Spend Before Tax Differences (Percent)

ROI Total Expenses After Tax

ROI Total Expenses After Tax Difference (Absolute)

ROI Total Expenses After Tax Differences (Percent)

ROI Total Expense Before Tax

ROI Total Expense Before Tax Difference (Absolute)

ROI Total Expense Before Tax Differences (Percent)

Lead Value

Lead Value Difference (Absolute)

Lead Value Differences (Percent)

After Tax Click

After Tax Click Difference (Absolute)

After Tax Click Differences (Percent)

After Tax Impression

After Tax Impression Difference (Absolute)

After Tax Impression Differences (Percent)

ROI Total Fixed Expenses After Tax

ROI Total Fixed Expenses After Tax Difference (Absolute)

ROI Total Fixed Expenses After Tax Differences (Percent)

Daily Fixed Employee Expenses

Daily Fixed Employee Expenses Difference (Absolute)

Daily Fixed Employee Expenses Differences (Percent)

Total Daily Fixed Employee Expenses

Total Daily Fixed Employee Expenses Difference (Absolute)

Total Daily Fixed Employee Expenses Differences (Percent)

ROI Employee Expenses After Tax

ROI Employee Expenses After Tax Difference (Absolute)

ROI Employee Expenses After Tax Differences (Percent)

ROI Financing Cash After Tax

ROI Financing Cash After Tax Difference (Absolute)

ROI Financing Cash After Tax Differences (Percent)

Daily Financing Cash Equity

Daily Financing Cash Equity Difference (Absolute)

Daily Financing Cash Equity Differences (Percent)

Daily Financing Cash Grant

Daily Financing Cash Grant Difference (Absolute)

Daily Financing Cash Grant Differences (Percent)

Daily Financing Cash Loan

Daily Financing Cash Loan Difference (Absolute)

Daily Financing Cash Loan Differences (Percent)

Total Financing Cash Equity

Total Financing Cash Equity Difference (Absolute)

Total Financing Cash Equity Differences (Percent)

Total Financing Cash Grant

Total Financing Cash Grant Difference (Absolute)

Total Financing Cash Grant Differences (Percent)

Total Financing Cash Loan

Total Financing Cash Loan Difference (Absolute)

Total Financing Cash Loan Differences (Percent)

ROI Financing Cash Equity After Tax

ROI Financing Cash Equity After Tax Difference (Absolute)

ROI Financing Cash Equity After Tax Differences (Percent)

ROI Financing Cash Equity Before Tax

ROI Financing Cash Equity Before Tax Difference (Absolute)

ROI Financing Cash Equity Before Tax Differences (Percent)

ROI Financing Cash Erant After Tax

ROI Financing Cash Erant After Tax Difference (Absolute)

ROI Financing Cash Erant After Tax Differences (Percent)

ROI Financing Cash Erant Before Tax

ROI Financing Cash Erant Before Tax Difference (Absolute)

ROI Financing Cash Erant Before Tax Differences (Percent)

ROI Financing Cash Loan After Tax

ROI Financing Cash Loan After Tax Difference (Absolute)

ROI Financing Cash Loan After Tax Differences (Percent)

ROI Financing Cash Loan Before Tax

ROI Financing Cash Loan Before Tax Difference (Absolute)

ROI Financing Cash Loan Before Tax Differences (Percent)

Total Assets

Total Assets Difference (Absolute)

Total Assets Differences (Percent)

Daily Sales Commissions

Daily Sales Commissions Difference (Absolute)

Daily Sales Commissions Differences (Percent)

Total Liabilities

Total Liabilities Difference (Absolute)

Total Liabilities Differences (Percent)

EBITA

EBITA Difference (Absolute)

EBITA Differences (Percent)

Earnings Per Share

Earnings Per Share Difference (Absolute)

Earnings Per Share Differences (Percent)